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Acer to end SME reseller conflict

Published On 22 January 2007 at 17:14:24

Acer UK is to compartmentalise its product strategy to minimise conflict between its retailers and business-to-business (B2B) resellers.

The move is intended to provide better support for its SME resellers and increase Acer's influence on the SME space, Computing.co.uk reports.

Acer UK's country manager, Semmy Levit, explained to CRN that as previously the firm made desktops and notebooks available to all with no distinction between channels, there had on occassion been "issues" created for resellers.

He explained that SME resellers had requested that Acer not let the products they sell be available in the retail and e-tail channel.

From next month, Acer will re-focus its brand strategy with the intended results of providing a clear focus to the retail market and professional market.

This will mean that B2Bs VARSs will promote Acer's Travelmate, Veriton and Extensa rangers and retailers and e-tailers will only sell Acer’s Aspire desktops and notebooks.

"The SME market is a core focus for us this year," Levit said. "We wanted to understand how we could provide better support to our SME resellers to increase our penetration in the SME space."

 

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